Light luxury and low tide

"DAKUN" is an all-weather life consultant for young people. Dahun adheres to the original fashion attitude, through the inheritance and regeneration of Chinese culture, so that clothing has a new interpretation and interpretation. Advocate the concept of "real wear", the perfect combination of light and luxury fashion, with exquisite crafts to create perfect details, so that the perfect integration of fashion design and daily life.

Brand positioning: light luxury "micro-tide" original fashion brand

Value Orientation: Tide Life Consultant around you

Advertising slogan: "The world is mine"

DAKUN group portrait: Chinese youth like animation, love music, good at solitude and enjoy parties. While they enjoy the personalized wave, they have a strong yearning for and pursuit of style and interest.

Listen to their inner world, cater to their daily wear needs, design fashionable and appropriate, practical and comfortable, casual and comfortable micro-tidal clothing. Chaobai not only reflects the trend of fashion trend, but also is a way for young people to express their inner personality.

Committed to providing "more practical" fashion clothing for Chinese youth, always adhering to the spirit of craftsmen, technology fabrics and fashion elements will be integrated into fashion design, so that fashion at the same time disseminate workplace and personality fashion models.

Zhuangzi believed that people could get rid of spiritual disturbance and establish absolute spiritual freedom of tranquility and tranquility. Dakun inherited the core idea of "free heart and spiritual independence" of "free travel", advocated Chinese youth's spiritual self-confidence based on "the world is free of me", and established the belief of "absolute freedom under self-control".

According to Wandering in Absolute Freedom, Zhuangzi,“In the Northern Ocean there is a fish, the name of which is Kun - I do not know how many li in size.” Kun means an enormous fish. How to convey the idea of Kun to the customers through design precisely? It seems easy, but there is something special about it. When brainstorming, we found that the initial letter of the brand name- Dakun in pinyin is DK. When our designers wrote these two letters down on a piece of paper, an idea popped up quickly. With letter D and K, we can create a fish image! The sky is round and the earth is square, as what ancient Chinese people imagined, while a big fish is swimming freely. This image of Kun is vividly shown on the paper. This is what we call, “the wisest man is often stupid-looking; great truths are always simple”.

"Tianyuan Place" is the ancient science's understanding of the universe. The Book of Changes is the first of the hundred classics, the source of Chinese traditional learning and the essential source of Tianyuan. The sky is yang, the earth is yin. Both of them are mutually inductive, creating all things in the world. The core deduction, minimalist style, auxiliary graphics are like fish, mountains, clouds and trees (auspicious clouds).